Meghan Markle is undeniably making waves as she gears up for the release of her much-anticipated Netflix series, *With Love, Meghan*, set to premiere on March 4. As the Duchess of Sussex continues to navigate the entertainment landscape, her recent announcement surrounding the launch of a new brand brings another layer of excitement. This new venture, named *As Ever*, aims to represent her personal ethos and dedication to her passions, further showcasing Markle’s business acumen and creative vision.
In an engaging pre-recorded Instagram video, Markle shared her brand’s unveiling accompanied by the serene backdrop of her Montecito garden. This setting offered a warm and inviting atmosphere, emphasizing her connection to nature, a recurring theme in her lifestyle. With her dog nearby and vibrant greenery enveloping her, the moment symbolized both tranquility and ambition. By speaking candidly to her audience, Markle exemplified her intent to build a bridge between her public persona and her authentic self.
She affectionately disclosed the journey that led to *As Ever*, indicating that the brand emerged from her desire for a broader creative outlet beyond her initial fruit preserves collection, previously marketed under the American Riviera label. By aligning this initiative with Netflix, she positioned herself strategically; the partnership not only supports her show but also provides a robust platform for her new business endeavor.
Markle’s deep emotional investment in *As Ever* is evident. The name reflects themes of consistency and warmth; she describes it as a reaffirmation of her past endeavors, tracing back to her days with *The Tig*, a lifestyle blog that resonated with followers for its authenticity and relatable content. By merging elements of food, gardening, and thoughtful living, Markle aims to create a multifaceted brand reflecting her values and lifestyle.
The tagline ’as ever’ encapsulates the essence of continuity, suggesting that this new venture is not merely a business; it is an extension of her identity. The emphasis on “joy in the everyday” indicates a desire to foster connections through culinary experiences and shared moments, positioning her products as vehicles for positivity and togetherness.
As the launch date approaches, Markle’s enthusiasm is palpable, as seen in her messages about sharing behind-the-scenes glimpses with her audience. This interactive approach not only builds anticipation but also invites her audience into her creative journey, fostering community engagement. Through *As Ever*, she envisions a world where her skills and passions converge to produce high-quality products that reflect her lifestyle principles and frame a narrative of resilience and nurturing.
Meghan Markle’s foray into the business realm with *As Ever* and her Netflix series reflects her continuous evolution as a public figure who seeks to harmonize her personal life with her professional pursuits. As she prepares to unveil her new brand, one can be sure that it will carry the same spirit and passion that defined her previous endeavors. The world is watching, waiting to see how this new chapter unfolds.
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