Bella Hadid recently addressed her involvement in Adidas’ Munich Olympics-themed ad that caused a stir. In a message posted on her Instagram Story, she expressed her disappointment in the lack of sensitivity that was exhibited in the campaign. Hadid made it clear that she would never knowingly support any art or work that is associated with a tragic event.
The Unveiling of the Ad
Adidas unveiled an ad earlier this month featuring Hadid showcasing a classic sneaker from the 1970s to commemorate the 52nd anniversary of the Munich Olympics. However, the games were marred by tragedy as 11 Israeli athletes and one German police officer were killed by a Palestinian militant group. This connection understandably shocked and upset Hadid.
Both Bella Hadid and Adidas have issued apologies for the misstep in judgment. Hadid expressed that she, her team, and Adidas should have been more aware and done thorough research before moving forward with the campaign. Adidas also acknowledged the negative impact of the ad and extended their apologies for any distress it may have caused.
Activism and Identity
As the daughter of Palestinian father, Mohammed Hadid, Bella has been an active supporter of Palestinian causes. She made it clear that the campaign’s unintentional connection to the liberation of the Palestinian people was inappropriate. Bella emphasized that Palestine is not synonymous with terrorism and that there is more to the culture than what was highlighted in the ad.
In her statement, Bella Hadid denounced any form of antisemitism and emphasized the importance of peace over violence. She clarified that being pro-Palestine does not equate to being anti-Semitic. Bella reaffirmed her commitment to advocating for peace and understanding in the midst of controversy.
Overall, the fallout from Bella Hadid’s involvement in the Adidas campaign serves as a reminder of the impact that insensitivity can have on a global scale. It highlights the importance of being mindful of historical events and cultural sensitivities when engaging in artistic or promotional endeavors. Bella Hadid’s response to the backlash demonstrates the significance of taking responsibility, educating oneself, and advocating for peace in a world that is often divided by misunderstandings and conflicts.
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