The Duchess of Sussex, Meghan Markle, has launched her new lifestyle brand, American Riviera Orchard, and recently revealed its first line of products. Tracy Robbins, a fashion designer, and Delfina Blaquier, the wife of polo player Nacho Figueras, were among the recipients of a hamper containing a beautifully packaged jar of jam from Meghan’s brand. Tracy took to Instagram to express her gratitude, sharing a photo of the jam jar surrounded by lemons and stating that she was hesitant to share the delicious treat with anyone else. Delfina also shared her delight at receiving the gift, posting a picture of her jam-covered toast breakfast alongside a jar of Meghan’s preserve. Both recipients praised the quality of the jam and thanked Meghan for the thoughtful gesture.
Product Line Details
Meghan first introduced her new venture, American Riviera Orchard, in March through a website and Instagram page. The brand’s promotional video showcased Meghan engaging in various activities, hinting at the lifestyle products she would be offering. While specific details about the products have not been disclosed on the website or Instagram page, trademark application filings have revealed a range of items, including cookbooks (digital and print), tableware, and a variety of food products such as jams, jellies, spreads, and butters. Additionally, reports suggest that cosmetics and beauty products, such as scented oils, soaps, and haircare items, may also be part of Meghan’s brand.
Transition from The Tig
The launch of American Riviera Orchard marks Meghan’s return to the lifestyle industry after closing her former blog, The Tig, in 2017. The Tig served as a platform for Meghan to share her fashion, travel, and beauty tips, as well as recipes and interviews with inspiring women. Royal expert Christine Ross believes that the new brand is a natural progression for Meghan, following the success of The Tig. The closure of her previous blog sparked a demand for Meghan’s relatable content and insights into her lifestyle, which American Riviera Orchard aims to fulfill.
Overall, Meghan Markle’s foray into the lifestyle brand with American Riviera Orchard has garnered positive feedback from recipients of her initial product line. The brand’s focus on quality products and the continuation of Meghan’s personal style and values have set a promising foundation for the future of the venture. With the reveal of the first products, customers can anticipate a diverse range of offerings that reflect Meghan’s interests and tastes.
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