Logan Paul and KSI’s Prime Hydration has made a game-changing move by signing NBA legend Kevin Durant to a sponsorship deal. This partnership will not only elevate Prime Hydration’s brand but also provide Durant with his very own drink. KD now joins an impressive list of Prime partners that includes Patrick Mahomes, Aaron Judge, Tyreek Hill, and Israel Adesanya, representing various sports such as baseball, football, soccer, boxing, and MMA.
Kevin Durant expressed his excitement about the collaboration, acknowledging the incredible growth and success of the Prime brand in a short period of time. He praised the product and the business while looking forward to working with the Prime team. Similarly, Logan Paul and KSI were thrilled to have the 2-time NBA champion and one of basketball’s greatest offensive players on board. They highlighted Durant’s impressive stats and his positive influence as a role model for young athletes.
Prime Hydration, launched by KSI and Logan Paul in 2022, has achieved remarkable success by selling over $1.2 billion worth of products by the end of 2023. The brand continues to expand its reach and impact in the sports industry. As part of the announcement of Kevin Durant’s partnership, Prime unveiled a new Olympic-themed bottle featuring Durant’s name and the Team USA basketball colors. The timing coincides with KD’s participation in his fourth Olympics, where he will showcase his skills alongside other basketball icons like LeBron James and Steph Curry.
The addition of Kevin Durant to the Prime Hydration team solidifies the brand’s position as a powerhouse in the sports beverage market. Durant’s reputation and performance on and off the court align perfectly with Prime’s values and goals. As Prime continues to innovate and grow, the partnership with KD signifies a new chapter of success and collaboration in the sports industry. Fans can expect to see Durant staying well-hydrated with Prime’s signature drink as he competes at the highest level in international competition.
The alliance between Kevin Durant and Prime Hydration represents a strategic and impactful move for both parties. The collaboration not only enhances Prime’s brand recognition but also provides Durant with a unique platform to connect with fans and promote healthy hydration. As Prime athletes like Durant continue to inspire and lead by example, the brand’s trajectory towards continued success and growth remains promising.
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