Emily Ratajkowski, the renowned author of “My Body,” is once again capturing the spotlight, this time as the new brand ambassador for the esteemed Italian lingerie label, Intimissimi. Announced on a crisp Tuesday, Ratajkowski’s appointment comes following her predecessors, including the iconic Jennifer Lopez, which adds a layer of significance to her role. The modern-day representation of femininity and empowerment in the fashion domain is not merely symbolic—it’s becoming increasingly crucial as brands look to align themselves with figures that resonate with their core values.
In her announcement, Ratajkowski expressed her excitement about representing Intimissimi, highlighting how the brand celebrates women and femininity in an inspirational manner. “I truly believe in the power of beautiful lingerie to make you feel confident and empowered,” she stated. This belief echoes a broader movement within the fashion industry, wherein brands seek to foster a sense of empowerment among women, encouraging them to embrace their individuality and feel comfortable in their skin. Ratajkowski’s association with Intimissimi is a testament to her alignment with this ethos, representing not just a partnership, but a shared vision for women’s empowerment.
An Iconic Visual Presence
Alongside her new role, Ratajkowski unveiled a sultry photoshoot showcasing Intimissimi’s delicate designs. Dressed in an all-black ensemble featuring pieces like the Couture de Nuit Lace Kimono and Couture de Nuit Bandeau Bustier, she delivered an enticing visual narrative that exemplified the brand’s aesthetic. Each piece she wore, from the lace kimono to the Brazilian undies, spoke to a sophisticated allure that Intimissimi embodies. The styling, marked by subtle yet captivating makeup and sleek hair, further reinforced her dynamic presence within the fashion scene.
Interestingly, Ratajkowski has not only stepped into her new role with confidence but has also paid homage to the past by channeling her predecessor, Jennifer Lopez. Last month, she donned a stunning leaf-print gown reminiscent of Lopez’s unforgettable plunging dress from the 2000 Grammys, a choice that demonstrated her respect for the brand’s history while also asserting her individuality. This fusion of homage and modern artistry plays into the narrative of a new era for Intimissimi, one that Ratajkowski seems poised to lead.
Ratajkowski joins a roster of formidable women, including Heidi Klum and her family, as brand proponents, showcasing a collective narrative that Intimissimi seeks to promote. According to Matteo Veronesi, the Brand Leader for Intimissimi, Ratajkowski exemplifies the qualities the brand aims to celebrate: charisma, presence, and a powerful energy. This collaborative spirit highlights how Intimissimi positions itself not just as a lingerie brand but as a community advocating for women’s empowerment and individuality.
Emily Ratajkowski’s new role as Intimissimi’s brand ambassador is more than a personal milestone; it’s a pivotal moment reflecting modern sensibilities surrounding femininity and empowerment in fashion. With an eye toward inspiring a new generation, Ratajkowski’s journey with Intimissimi promises to be a celebration of both past legacies and future possibilities.
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