Amanda Batula, famous for her role on the reality show “Summer House,” is stepping into the world of fashion with the launch of her own swimwear line. Documented in season 8 of the show, Amanda shared her dream of starting a swimwear line separate from her husband’s brand. Her goal is to provide supportive swimsuits that cater to all body types, especially those with larger breasts.
Teaming up with South Moon Under, an established retailer known for stocking popular brands, Amanda is set to release her swimwear line early next year. South Moon Under reached out to her to turn her vision into a reality, recognizing the gap in the market for supportive and comfortable swimsuits. Amanda expressed her excitement about the collaboration, emphasizing her lack of expertise in the business side, making the partnership with South Moon Under a perfect fit.
The Collection
Fans can anticipate three drops of Amanda Batula Swim, exclusive to South Moon Under, arriving in February, tailored to the winter, spring, and summer seasons of 2025. The designs are expected to range from $60 to $180 and will feature unique prints such as cherry print, pink-and-red contrast piping, and green gingham patterns. One standout feature of all her designs is the inclusion of underwire, aimed at providing shape and support, especially for women with larger natural breasts.
Looking ahead, Amanda plans to evolve her designs based on customer feedback, ensuring that the swimwear line continues to meet the needs of its wearers. As the fit model for her own designs, Amanda is committed to creating swimsuits that are not only stylish but also comfortable and adjustable. The incorporation of underwire in all her designs reflects her attention to detail and dedication to enhancing the wearer’s silhouette.
Amanda Batula’s foray into the world of swimwear design is an exciting development for fans of the reality star and fashion enthusiasts alike. With a focus on supportive swimwear for all body types, her collaboration with South Moon Under is poised to bring a fresh perspective to the world of swimwear fashion. Stay tuned for the launch of Amanda Batula Swim in early 2025, where innovation and style come together to redefine the swimsuit experience.
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