Charli XCX, the “Brat” singer, has taken her boldness to a new level by starring in a Skims campaign. The campaign, shot by renowned photographer Petra Collins, features Charli in various sets from Skims’ new Cotton collection. In one of the ads, Charli is seen posing outside in the rain in a white V-neck sports bra and bike shorts, embracing wet curls and minimal makeup. The sultry photos were shared on Instagram by Skims, receiving praise from fans who described the ads as “iconic.”
The campaign showcases Charli XCX in different outfits, each exuding confidence and style. Whether she is pairing a tank top with boxer shorts, a zip-up hoodie with black briefs, or a cozy cropped tee with leggings, Charli carries herself with grace and poise. In one snapshot, she is seen lounging indoors in a gray bandeau top and coordinating sweatpants, with two adorable puppies by her side. The versatility and chicness of the outfits highlight Charli’s fashion sense and individuality.
Empowering Confidence with Skims
Charli XCX expressed her excitement about working with Skims in a brand statement, emphasizing the brand’s ability to empower people to feel confident in their own skin. She praised Skims for understanding that comfort and style can coexist without compromise. Charli also mentioned her dream collaboration with Petra for the campaign, noting how thrilled she was to wear the timeless and sexy pieces. The presence of puppies in the photos added an extra layer of charm and cuteness to the campaign.
Kim Kardashian’s Praise for Charli
Kim Kardashian, the brains behind Skims, lauded Charli XCX as a one-of-a-kind talent and a megastar within music and beyond. She expressed her excitement about teaming up with Charli for the campaign, highlighting the brand’s commitment to celebrating individuals at the forefront of culture. The collaboration between Charli, Petra, and Skims signifies a significant moment for the brand as it continues to evolve and make a mark in the fashion industry.
Charli XCX’s presence in the Skims campaign adds to her reputation as a bold and fearless artist. Her recent music video for “Guess,” featuring Billie Eilish, also made headlines for its daring visuals and provocative theme. Charli’s willingness to push boundaries and challenge norms in both her music and fashion choices sets her apart as a trendsetter and icon in the industry. As the “Brat” summer lingers on, Charli XCX continues to captivate audiences with her unapologetic style and confidence.
Charli XCX’s collaboration with Skims showcases her as a versatile and confident artist unafraid to push boundaries. The campaign captures Charli in various stylish ensembles, exuding charm and sophistication in each look. With the support of Skims and the creative vision of Petra Collins, Charli XCX delivers a captivating and iconic campaign that resonates with fans and fashion enthusiasts alike.
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