Adidas Faces Backlash Over Bella Hadid Advertising Campaign

Adidas recently found itself in hot water after launching an advertising campaign featuring Bella Hadid, a Palestinian-American model, for a retro sneaker inspired by the 1972 Munich Olympics. This event was marred by a tragic incident where Palestinian terrorists killed 11 members of Israel’s Olympic team. The choice of Bella Hadid, who has been vocal in her criticism of Israel, to represent a product linked to such a dark moment in history did not sit well with many, including the American Jewish Committee.

The American Jewish Committee swiftly condemned Adidas for what they deemed as an “egregious error.” The organization criticized the decision to work with a model who has expressed anti-Israel sentiments in the past, especially in the context of a sneaker that references a tragic event involving Israeli athletes. The outrage prompted Adidas to issue a public apology, acknowledging the unintended connection to a sensitive historical event and expressing regret for any offense caused. The company promised to revise the remainder of the campaign in light of the controversy.

Adidas’ misstep is further compounded by its historical association with Nazism, as the company had ties to the regime during World War II. While this may be considered ancient history by some, the lingering shadow of past affiliations with Nazi ideology continues to cast a negative light on the brand. In the wake of the criticism surrounding the Bella Hadid advertising campaign, Adidas faces scrutiny not only for its choice of spokesperson but also for its checkered past and the implications of how it handles sensitive historical references.

Adidas’ decision to feature Bella Hadid in an advertising campaign linked to the 1972 Munich Olympics bombing has sparked controversy and backlash. The brand’s efforts to commemorate a historical event through a marketing initiative involving a model with a contentious political stance have raised questions about sensitivity and awareness. As Adidas navigates the aftermath of this debacle, it must address not only the immediate concerns regarding the campaign but also the broader implications of its brand image and historical legacy.