The tenth day of Wimbledon saw a royal turnout, with the Queen making a surprise appearance at the tennis tournament. She was joined by Peter Phillips, the King’s nephew, and his girlfriend, Harriet Sperling. However, there was some speculation as to why Zara and Mike Tindall did not join Camilla and Peter in the royal box on Centre Court.
Zara’s Role as a Brand Ambassador
The reason Zara and Mike Tindall were not seated in the royal box is due to Zara’s role as a brand ambassador for luxury brands, including Rolex. As a member of the royal family, Zara must abstain from cashing in on her royal status, which is why she and Mike were seated elsewhere to watch the action between former Wimbledon singles champion Elena Rybakina and Elina Svitolina in the quarter-final.
Entry to the royal box at Wimbledon is by invitation only from the Chairman of the All England Club. There are a total of 74 spots in the royal box, with guests seated in dark green Lloyd Loom wicker chairs. There is a strict dress code for those attending Wimbledon, with gentlemen required to wear a suit or a jacket and tie, and ladies must refrain from wearing hats to avoid obscuring the view of those seated behind them.
Zara looked elegant in a floral-print ME+EM midi dress with a white blazer and matching wedge sandals. The British fashion label ME+EM seems to be a favorite among royals, as Queen Mary sported the ‘Shadow Berry Print Maxi Dress’ from the same brand during her summer holiday with King Frederik. Peter’s girlfriend, Harriet Sperling, and Carole Middleton, the Princess of Wales’s mother, also chose outfits from ME+EM for their Wimbledon appearances.
Overall, the royal turnout at Wimbledon was a glamorous affair, with members of the royal family and their guests dressed to impress. Zara Tindall’s role as a brand ambassador for luxury brands meant that she and Mike Tindall could not sit in the royal box, showcasing the strict protocols that come with being a part of the royal family. Their choice to watch the matches from another section on Centre Court allowed them to enjoy the tennis action while upholding the expectations placed upon them as royals.
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