The Launch of Michael Kassan’s 3C Ventures

The launch of Michael Kassan’s new firm, 3C Ventures, was marked by a glamorous cocktail party hosted in the South of France. Kassan, a seasoned entrepreneur, is bringing his expertise and experience to this new venture. However, the launch was not without its share of controversy, as he is currently embroiled in a legal dispute with United Talent Agency, the new owner of his previous company, Medialink.

The cocktail party took place at the prestigious Champagne Bar at the Hotel du Cap in Antibes, France. The event garnered attention as it coincided with a soirée hosted by Medialink and iHeartMedia in the Grill restaurant below, where music legend Lenny Kravitz entertained VIP guests. The juxtaposition of the two events did not go unnoticed by Kassan, who expressed his understanding of the Cannes scene and its significance in the business world.

For Kassan, Cannes holds a special place in his heart. He emphasized that he played a pivotal role in transforming the conference and wrote the business plan on how to leverage Cannes for business purposes. Therefore, it was only fitting for him to introduce his new venture, 3C Ventures, at such a renowned location as the Hotel du Cap. The launch symbolized a new chapter in his career, showcasing his ability to innovate and adapt to the ever-changing media landscape.

3C Ventures is not just an ordinary consultancy firm. Kassan described it as a “higher level” version of his previous company, focused on helping brands navigate the complexities of the modern media landscape. The name “3C” was inspired by the three key areas that the firm will prioritize: Consulting, convening, and co-investing. With already 10 clients on board and a growing waitlist, 3C Ventures is set to make a significant impact in the industry.

The launch of Michael Kassan’s 3C Ventures marks a new beginning for the seasoned entrepreneur. Despite the challenges he faces, Kassan’s passion for innovation and excellence shines through in his latest venture. As he continues to build his brand and expand his reach, it is clear that 3C Ventures will be a force to be reckoned with in the world of media consultancy.