Meghan Markle, the Duchess of Sussex, recently announced the launch of her new lifestyle brand, American Riviera Orchard. This brand is an extension of her previous lifestyle blog, “The Tig,” and will focus on home, garden, food, and general lifestyle products.
Markle has been working on this project for over a year, creating products that are close to her heart and reflect her passions. The brand will offer a wide range of home goods, including edible treats like jellies, jams, and spreads, as well as tableware staples such as cutlery, table linens, and drinkware. The inclusion of cookbooks in the filing suggests a focus on food and cooking as well.
One interesting aspect of the brand is the use of Meghan’s calligraphy for the logo, adding a personal touch to the products. The brand’s Instagram account and website have been teasing the launch with cryptic posts and videos, generating excitement among fans. The decision to focus on home goods aligns with Markle’s previous interests and could attract a niche audience looking for lifestyle products curated by the duchess.
Markle’s foray into the lifestyle brand space is not surprising, as rumors have been circulating since 2020 about her interest in launching a brand similar to Gwyneth Paltrow’s Goop. Her previous blog, “The Tig,” covered a range of topics, including fashion, beauty, and her opinions on royal family members. The decision to focus on home and food products with American Riviera Orchard fits well with her existing brand image.
In addition to the lifestyle brand, Markle is also reportedly working on a lifestyle/food show with Netflix, aiming to become the next Martha Stewart. This move suggests a desire to establish herself as a prominent figure in the lifestyle industry, leveraging her royal status and personal interests to build a successful brand. The launch of American Riviera Orchard is just the beginning of Markle’s potential expansion into the lifestyle space.
Overall, Meghan Markle’s announcement of American Riviera Orchard is a strategic move that aligns with her personal interests and previous work in the lifestyle industry. By leveraging her royal status and passions for home, food, and lifestyle, Markle has the potential to carve out a unique niche for herself in the competitive world of lifestyle brands. It will be interesting to see how the brand evolves and expands in the coming months and years, as Markle further establishes herself as a prominent figure in the industry.
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