Hailey Bieber, the 27-year-old founder of Rhode, recently delighted her fans with a festive outfit in preparation for Valentine’s Day. The fashion icon took to her Instagram Story to showcase her collaboration with a celeb-loved grocery store, Erewhon, while serving up some smiles and sundaes in Los Angeles.
In the promotional images, Hailey rocked a burgundy Mirror Palais cardigan ($295) and a matching skirt ($250). She stood tall in her enormous closet, modeling the cropped cardigan with the bottom two buttons left unbuttoned to show off her toned abs. Pairing the cardigan with a low-rise, bow-trimmed mini, Hailey flaunted her figure and completed the look with stylish burgundy Gucci slingbacks ($1,100) featuring gold chains on the heels. To accessorize further, she held a red Gucci Jackie Shoulder Bag ($2,400) over her shoulder while posing in front of a mirror.
Hailey’s scarlet set was not just a fashion choice, but a thematic decision related to her skincare brand’s collaboration with Erewhon. She and her husband, Justin Bieber, 29, visited the Erewhon store in Beverly Hills to create “Hailey Bieber’s Strawberry Glaze Soft Serve Sundae,” a Valentine’s Day promotion. The couple seemed to be enjoying themselves as they whipped up some frozen treats, with Justin sporting a black leather jacket, a blue baseball cap, and dark shades.
To celebrate the occasion, fans who treated themselves to the soft serve creation, featuring organic coconut strawberry glaze soft serve, strawberry glaze, and coconut whip, received a Rhode scratch-off coupon for a chance to win free products. While the strawberry glaze Peptide Lip Treatment ($16) sold out quickly, fans could still shop for other nourishing glosses in flavors such as salted caramel or watermelon slice.
This sweet dessert date was the couple’s latest adventure following a busy and fashionable weekend. Hailey and Justin attended Super Bowl 2024 in Las Vegas, where they made a statement with their sleek leather and fur looks. With Hailey’s love for fashion and creativity, perhaps she will trade her leopard-print coat for a strawberry-themed fur during Valentine’s Day.
Hailey Bieber’s strawberry girl winter outfit not only showcased her impeccable style but also introduced a delightful Valentine’s Day collaboration with Erewhon. By combining her fashion sense with her love for skincare, Hailey treated her fans to a sweet surprise that celebrated the holiday of love in a unique and fashionable way.
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